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This is my personal blog which I began in February 2001. I called it The Obvious? when I wrote anonymously and chose the name to reflect the fact I have to overcome my inhibitions about stating the obvious!

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Monday
Dec192011

The eBook edition of my book is published!

Screen Shot 2011 12 19 at 16 52 05


Thanks to the guys at Wiley the eBook edition of my book "Organizations don't tweet, people do" is available for purchase on Amazon and iTunes. You can also get it from amazon.com.

From the blurb:

Practical advice for managers on how the Web and social media can help them to do their jobs better.

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.

Corporations Don't Tweet…People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

A long-overdue guide to social media that talks directly to people in the real world in which they work

Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Reader Comments (5)

Congratulations Euan!

m/

December 19, 2011 | Unregistered CommenterMatt

Just bought it

December 22, 2011 | Unregistered CommenterRob Paterson

looking forward to audible version : )
S

December 23, 2011 | Unregistered CommenterSean Trainor

Looking forward to an audible version also Euan. All the best, Colin.

December 28, 2011 | Unregistered CommenterColin Amaral

You never know ...

December 28, 2011 | Registered CommenterEuan

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