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This is my personal blog which I began in February 2001. I called it The Obvious? when I wrote anonymously and chose the name to reflect the fact I have to overcome my inhibitions about stating the obvious!

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    « Why it is the "social" in "social computing" that matters | Main | Gob smacking »
    Friday
    Mar162007

    Giving your old customers to your new customers

    DateFriday, March 16, 2007 at 10:50PM

    A couple of conversations this morning around commercial use and interest in social computing led to the following aha moment:

    A key differentiator for businesses in the future will be their ability to attract high quality online networks of interesting and engaged users of their product or service and then delivering access to those networks to their new customers.

    | Comment3 Comments |

    Reader Comments (3)

    Like Castrol's Motor Addicts perhaps?
    March 16, 2007 | Unregistered CommenterJeremy Francis
    Thank you for saying this out loud! ERP software vendors (which is where I'm coming from) have by tradition been good at creating communities around their customers, most often in the form of "User Groups". Bringing these UG:s on to the Web is an important first step for ERP vendors to take in order to achieve what you are talking about here. It is, however, far from enough. I believe this goes for other industries as well, but the opportunity is larger in the ERP software space than in many other areas.
    March 19, 2007 | Unregistered CommenterLudvig A. Norin
    Hi EuanWe have been working on an idea at Hoop Associates for a huge brand that has no product but a huge community of interest. The commercial value of giving access to that community is significant. Can you expand as we may be on the same track.
    April 17, 2007 | Unregistered Commentersean

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